Liquor License Authority  
Meeting Minutes - Final  
Monday, December 23, 2024  
10:00 AM  
Town Hall  
100 N. Wilcox Street  
Castle Rock, CO 80104  
This meeting is open to the public. Three or more Council members may also attend  
this meeting, during which the items listed herein will be discussed. If you are unable  
to access any portion of these materials due to a disability as defined under Colorado  
House Bill 21-1110, please call us at 303-663-4440, email the Town’s accessibility team  
at accessibility@CRgov.com or submit an accommodation request form at  
CRgov.com/A11yRequest.  
CALL TO ORDER  
NEW LIQUOR LICENSE APPLICATIONS  
LLA 2024-002  
New Entertainment Facility License - American Multi-Cinema, Inc. dba  
AMC Castle Rock 12  
Town Clerk, Lisa Anderson, read the staff findings into the record.  
Judge Gresh, hearing no objections, entered the packet into the record.  
Loren Brown, attorney for the applicant, and Christopher Eldridge, general  
manager, were present.  
Scott Stipsits is the director of food beverage at AMC Theatres, and called in  
remotely from Leawood, Kansas. He stated he has 31 years experience working  
for AMC and 14 years in this capacity.  
Stipsits stated the addition of a liquor license is in response to competition to  
attract guests back to the movies along with improved technology, mobile  
ordering and expanding their menus.  
They found that 65% of guests are over age 21. Over 50% of their theatres offer  
adult beverage options and are in 35 states they operate in beginning in 2012  
with 12 theatres selling alcohol in Colorado.  
Drinks will be offered in the concession area in bottled and canned pre-mixed  
beverages with or without a cup to pour it into.  
They have developed a comprehensive program to train staff. They provide  
internal training and third party TIPS training/responsible server training. They do  
third party mystery shoppers to ensure associates are checking for IDs and they  
are executing the service properly. Only ticketed guests can purchase alcohol,  
there are not happy hours or a lounge area. Drink prices are higher and average  
1.2 drinks per guest . Most guests only get a drink before they enter the theatre  
and don't come out during the movie to get a second beverage. The cups are  
clear and differentiate from non-alcoholic drinks. Crews are trained to use the  
ambient light from the projector, and the cups can be clearly seen. The lighting is  
also used to fight against piracy.  
Point of sale controls is aided by stickers to remind staff dates to ensure a guest  
is of age.  
Judge Gresh swore in manager Christopher Eldridge who has been with AMC for  
20 years and 16 years as a manager at AMC theatres that sell alcohol. He  
confirmed the public notice sign was posted and has remained up. All exits will  
exhibit the alcohol signs and police are called for any incident involving alcohol.  
Judge Gresh confirmed the alcohol will remain in a locked room when the theatre  
is not open. He confirmed the outcome of the survey and that it was an offer of  
evidence that local inhabitants and businesses support the issuance of the liquor  
license.  
He agrees it is an appropriate use, and recognizes that this theatre was criticized  
for not having alcohol. The applicants are of good moral character, all  
requirements have been met. Gresh approves the issuance of an Entertainment  
Facility license.  
ADJOURN  
Adjourned at 10:29am.  
Submitted by:  
_______________________________  
Lisa Anderson, Town Clerk