To: Honorable Mayor and Members of Town Council
From: Mark Marlowe, P.E., Director of Castle Rock Water
Sandi Aguilar, Customer Relations Program Manager
Title
Proclamation: 2020 Mayor’s Water Conservation Challenge (Approved on March 17, 2020 by a vote of 7-0 for Presentation on April 7, 2020) Changed to Water Conservation Month
Body
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Executive Summary
My Water Pledge is a friendly competition between cities across the United States to see who can be the most “water-wise”. Mayors, nationwide, will challenge their residents to conserve water, energy and other natural resources on behalf of their city through a series of informative, easy-to-use pledges online at MyWaterPledge.com. The online pledge asks a series of questions regarding individual conservation behavior and requires less than two minutes. The non-profit campaign is presented nationally by Toyota and the Wyland Foundation, in association with National League of Cities, Environmental Protection Agency (EPA) Office of Water, U.S. Forest Service, and others. Participants are eligible for thousands of prizes worth a total of $50,000 and includes cash for utility payments, water efficiency products, and a car for a chosen charity.
The online pledges received provide a national ranking for participation, and are grouped according to population. For four years in a row, Castle Rock has reached the top ten in participation. Other than increasing the chances of winning prizes, there is only bragging rights for our ranking. This competition has been postponed until at least August 2020. As such, staff proposes to change the proclamation from the “2020 Mayor’s Water Conservation Challenge” to “Water Conservation Month.” April is a critical month for reminding our citizens of the importance of conservation as we go into irrigation season.
Notification and Outreach Efforts
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1. |
March 17 |
Proclamation for April as Water Conservation month |
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2. |
March 30 |
Press release on April as Water Conservation Month. |
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3. |
April 6 |
Town Talk article on water conservation. |
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4. |
April |
Periodic Facebook posts reminding residents to 1) fix leaks, |
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2) install low-flow devices, 3) slow the flow, 4) wash full loads, 5) |
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examine sprinklers and ColoradoScape design, 6) attend a Water Wiser |
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class and 7) drink tap water. |
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Attachments
Attachment A Honorary Proclamation