To: Honorable Mayor and Members of Town Council
From: Kristin Zagurski, Assistant Town Manager
Title
Update: Active Communication Plans and Social Media Statistics
Body
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Discussion
Community Relations creates communication plans for Town projects and initiatives that require public education. Each plan establishes the key messages to be communicated related to a project, as well as the communication tools to be used, including social media, printed materials and videos.
The division presently has 11 active communication plans:
• November charter election
• Downtown Mobility Study public meeting
• Fire strategic plan
• Gold Medal awareness
• Wolfensberger roundabout
• Millers Landing landfill remediation
• Your Tax Dollars at Work
• Redistricting
• Pavement Maintenance Program
• Rock Watch
• Castle of Terror
Staff is glad to provide Council additional information regarding any current or upcoming communication plans as requested.
Community Relations staff in September distributed 11 news releases and eight email newsletters and approved 61 updates on the Town’s three websites. Additionally, the team completed production on two website/social media videos. Following are some social media statistics from September:
• 115 posts among Facebook, Twitter, Nextdoor, LinkedIn and YouTube
Among the most notable engagement was:
• A post updating the public about progress on the Miller’s Landing landfill remediation reached 12,395 people, received 110 reactions/comments and was shared 30 times
• An emergency post regarding a gas line break in Cobblestone Ranch reached 3,893 people and received 36 reactions, comments and shares
• A post advertising the annual Pooch Plunge event reached 2,971 people and saw 37 reactions, comments and shares