To: Honorable Mayor and Members of Town Council
From: Kristin Zagurski, Assistant Town Manager
Title
Update: Active Communication Plans and Social Media Statistics
Body
________________________________________________________________________________
Discussion
Community Relations creates communication plans for Town projects and initiatives that require public education. Each plan establishes the key messages to be communicated related to a project, as well as the communications tools to be used, including social media, printed materials and videos.
The division presently has 11 active communication plans:
• November charter election (draft mailer is in Attachment A)
• 2019 Budget
• Wolfensberger roundabout
• Plum Creek design feedback
• Millers Landing landfill remediation
• Your Tax Dollars at Work
• Redistricting
• Pavement Maintenance Program
• Rock Watch
• Castle of Terror
• Tunes for Trails/Perks for Parks
Additionally, there are at least four communication plans on the horizon in the near term, including plans regarding the Fire Department’s strategic plan and the Recreation Center’s 30th anniversary celebration.
Staff is glad to provide Council additional information regarding any current or upcoming communication plans as requested.
Community Relations staff in August distributed 10 news releases and 12 email newsletters and approved 57 updates on the Town’s three websites. Additionally, the team completed production on five website/social media videos. Following are some social media statistics from August:
• 170 posts among Facebook, Twitter, Nextdoor, LinkedIn and YouTube
Among the most notable engagement was:
• A video advertising the David Pack’s Legends Live concert reached nearly 29,000 people and was viewed more than 23,000 times
• A video advertising the opening of Fire Station 152 in Crystal Valley reached nearly 21,500 people, received 114 reactions and was shared 55 times
• A post with back-to-school seasonal safety tips reached 7,057 people, received 26 reactions and was shared 16 times
Attachments
Attachment A: Draft Mailer for November Charter Election