To: Honorable Mayor and Members of Town Council
From: Fritz Sprague, Deputy Town Manager
Title
Update: Active Communications Plans
Body
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Executive Summary
Community Relations has adopted the practice of creating a Communication Plan for significant Town undertakings, initiatives or major projects that require a level of public education in our community. Each plan is a roadmap developed in partnership with Town departments depending on the project or initiative to help residents understand the timing and need for Town projects that may have an impact on their daily lives.
Community Relations implemented 59 communication plans in 2016, more than 60 plans in 2017. For 2018, we have implemented 28 plans and of those 10 are complete, 6 are ongoing and 12 are current. Current plans are attached.
From time to time we will provide Council an update on communication plans that are being developed or are being implemented.
Discussion
Each communication plan identifies a major Town project or undertaking and then identifies the target audience. We then decide what messaging will be incorporated into a variety of platforms.
The Town platforms used to educate residents include news releases, print/direct mail, website, email, social media (Facebook, Twitter, Nextdoor, Instagram) videos, signage and more.
Examples of active communication plans include Meadows Parkway Reconstruction, the 2018 Pavement Maintenance Plan (PMP), Councilmember Bower’s Open House and more.
Attached for Council’s review is the master communications plan list along with communications plans that are currently underway.
Attachments
Attachment A: Master list of communication plans
Attachment B: Community Wildfire Protection plan
Attachment C: Pedestrian Rapid Flashing Beacons plan
Attachment D: 2018 Pavement Maintenance plan
Attachment E: Meadows Parkway Reconstruction plan
Attachment F: Roadwork 2018 plan
Attachment G: Crowfoot and Founders Intersection plan
Attachment H: On-street Parking Policy Outreach plan
Attachment I: Founders Parkway and Allen Way Design plan
Attachment J: Councilman Bower Open House
Attachment K: 2018 Special Election Outreach plan
Attachment L: Spring up the Creek plan
Attachment M: Mayor’s Conservation Challenge plan