To: Honorable Mayor and Members of Town Council
From: Kristin Zagurski, Senior Management Analyst
Title
2015 Service Contract Midyear Reports
Body
________________________________________________________________________________
Executive Summary
Each year, Town Council reviews requests from service organizations for funding their operations and/or community events and services. Per the Town’s agreements with these entities, they must submit semiannual reports on their activities. This includes, but is not limited to, financial reporting information and achievements thus far toward 2015 performance objectives as outlined during this year’s application projects.
Attached are the reports from the organizations. In addition, these organizations may make brief presentations at this Town Council meeting. The amounts of each organization’s 2015 contracts follow, for reference:
Organization 2015 Service Contract Amount
Castle Rock Chamber of Commerce $99,720
Castle Rock Downtown Development Authority $124,235
Castle Rock Economic Development Council $180,550
Castle Rock Historical Society/Museum $71,000
Castle Rock Senior Center $102,000
Douglas County Housing Partnership $35,000
Douglas County Youth Initiative $19,800
Downtown Merchants Association $55,600
Discussion
Each year, the Town contracts with various community organizations for services that the Town might otherwise directly provide the community. By contracting through these organizations, the Town leverages its funds with other dollars. The organizations also bring volunteer support, expertise and other resources to the table, which result in the Town receiving a better return on investment and level of service than if the Town provided the services directly.
This section summarizes each organization’s 2015 contract in these areas:
• The services being provided
• The anticipated outcomes of the services
• The leveraging of Town funds with other dollars and volunteer resources
Castle Rock Chamber of Commerce
Services being provided:
• Events: Artfest, the Douglas County fair parade and Starlighting, and related staffing
• Business support services: Castle Rock Economic Gardeners and Leadership Douglas County
• Community marketing
• Administration: Event/program staffing and admin/operations
Anticipated outcomes of services:
Promotion of activities to keep residents connected. Support for local businesses.
How Town funds are being leveraged with other dollars and volunteer resources:
The Chamber’s main source of income is its events, followed by membership dues and the service contract with the Town. The Town’s 2015 contribution represents about 13 percent of the Chamber’s total anticipated annual revenues. Volunteers provide services valued at just under $60,000 in conjunction with several Chamber initiatives, including business support services, the Young Entrepreneurs Academy and Leadership Douglas County.
Castle Rock Downtown Development Authority
Services being provided:
• Façade improvement, patio and trolley programs
• Rink at the Rock
Anticipated outcomes of services:
Increased economic activity; charm and pedestrian activity; and sales and traffic within Downtown.
How Town funds are being leveraged with other dollars:
The contribution is a match of the revenue generated through the DDA’s 3 mill property tax levy. Sales ($85,000) and sponsorships ($30,000) for Rink at the Rock are other major sources of revenue for 2015.
Castle Rock Economic Development Council
Services being provided:
• Attracting developers and primary employers to Castle Rock
• Growing Castle Rock’s existing businesses
• Creating a business/industry-friendly environment
• Counseling the Town on economic development agreements
Anticipated outcomes of services:
Business attraction creates new jobs, which adds rooftops and retailers. Business retention programs improve the business climate, increasing tax revenues. Well-thought-out business regulations foster quality of life and business success. Knowledge of incentives puts Castle Rock in an optimal position to attract key primary employers.
How Town funds are being leveraged with other dollars:
Town investment represents about 29 percent of the EDC’s projected revenue for 2015, which also includes as major revenue sources private sector investment ($203,500) and Downtown Development Authority/Downtown Merchants Association reimbursements for services ($179,845).
Castle Rock Historical Society/Museum
Services being provided:
• Preserve the history of the Castle Rock area
• Hold open the Castle Rock Museum four days per week, five hours per day, excluding holidays, and provide exhibits at the museum
• Provide historical tours and presentations
• Assist economic development by presenting the development of Castle Rock from founding to present and encouraging the growth of local businesses, while preserving the small-town atmosphere
Anticipated outcomes of services:
Provision of a sense of place, and a destination, for the community and visitors.
How Town funds are being leveraged with other dollars and volunteer resources:
The Town’s contribution represents about 53 percent of the Historical Society’s projected revenue for 2015. Fundraising is expected to bring in $60,000.
Castle Rock Senior Center
Services being provided:
• Transportation services for older residents and those with disabilities
• Meals and social activities such as tours, activities and crafts
• Health and wellness programs
Anticipated outcomes of services:
Provision of social, cultural and entertainment opportunities for seniors.
How Town funds are being leveraged with other dollars and volunteer resources:
A $102,000 contribution from the Town (including the $32,000 for transportation) represents about 23 percent of the Senior Center’s projected revenues for 2015. Grants, fundraising and donations and membership fees and activity income represent other significant revenue sources. The center’s volunteers help give Castle Rock the reputation it has earned as an exceptional community.
Douglas County Housing Partnership
Services being provided:
• Homebuyer education classes/down payment assistance
• Foreclosure mitigation counseling/reverse mortgage counseling
• Rental housing
Anticipated outcomes of services:
Provision of quality affordable housing; and enhancement of the economic stability of Douglas County.
How Town funds are being leveraged with other dollars:
About 63 percent of the Housing Partnership’s projected 2015 revenue will come from various fees. Participating jurisdictions - the Town, Douglas County, Lone Tree and Parker - are expected to contribute about 35 percent, or $165,000 in all, with the partnership’s remaining income coming from grants.
Douglas County Youth Initiative
Services being provided:
• Douglas County Youth and Family Resource Guide
• WrapAround services
• Youth Congress, Youth Award Event and Community in Action program
Anticipated outcomes of services:
Provision of numerous services and programs, reaching hundreds of residents in Douglas County. Exploration of new juvenile justice coordination and mentoring programs, as well as of the expansion of teen court to Douglas County and Lone Tree.
How Town funds are being leveraged with other dollars:
Other than Temporary Assistance for Needy Families funding ($35,788), all of the Youth Initiative’s revenue ($286,288 total expected for 2015) comes from participating jurisdictions: the Town, the City of Lone Tree, Douglas County, the Douglas County Libraries, the Douglas County School District, the Highlands Ranch Metro District and the Town of Parker.
Downtown Merchants Association
Services being provided:
• Free annual events for the public, including four Starlight Summer Movies, the Classic Rock Cruise in car show, Oktoberfest, two classic/independent movies, a series of up to three concerts, a Broncos autograph event, Trick or Treat Street, Splash in the Park and a new Community Partners Program
• Staffing to support these events and program
Anticipated outcomes of services:
Provision of outstanding cultural and entertainment opportunities; sustainment of a high quality of life as a safe, family friendly community; maintenance of a vibrant Downtown; and maintenance of a strong sense of community and small-town character.
How Town funds are being leveraged with other dollars:
The Town’s contribution represents about 42 percent of the DMA’s total 2015 budgeted income. These funds generate economic activity, which supports Downtown businesses and generates sales tax. Additional DMA funding comes from vendors, sponsors and event sales.
Attachments
Attachment A: Castle Rock Chamber of Commerce
Attachment B: Castle Rock Downtown Development Authority
Attachment C: Castle Rock Economic Development Council
Attachment D: Castle Rock Historical Society/Museum
Attachment E: Castle Rock Senior Center
Attachment F: Douglas County Housing Partnership
Attachment G: Douglas County Youth Initiative
Attachment H: Downtown Merchants Association