To: Members of the Castle Rock Water Commission
From: Mark Marlowe, P.E., Director of Castle Rock Water
Sandra Sandman, Customer Relations Program Manager
Title
ColoradoScape Design Sweepstakes
Town Council Agenda Date: NA
Body
________________________________________________________________________________
Executive Summary
To continue the education for ColoradoScape and influence more landscape transformations, Castle Rock Water launched a new contest this year-with a focus on design. Though the previous landscape give-away, held for the past 6 years, reached more than 10,000 in audience in 2024, it is being discontinued due to changes in social media effectiveness and messaging adjustments. Instead, residents can simply sign up for a chance to be one of the ten randomly chosen to receive a professional landscape design for the front yard. The focus of this promotional education is to show how beautiful and diverse a ColoradoScape can be with lots of plants and seasonal interest. The ten designs will be used in long-term marketing. Winners will also receive a smart irrigation controller and rain sensor.
Outreach
A standard outreach campaign is being launched and includes a news release, webpage, Your Town Talk, email newsletter, workshop mention and social media. Castle Rock Water also had a free booth at the Castle Rock Home & Garden Show
Find details and entry forms at CRconserve.com/Sweepstakes.
Curb appeal and water efficiency - what more could you want from your front yard?
This April, enter for a chance to win <https://crconserve.com/FormCenter/ColoradoScape-Contest-12/ColoradoScape-Design-Sweepstakes-75> a custom ColoradoScape DESIGN for your front yard that incorporates the uniqueness of your space, your needs and your personality. Castle Rock Water has partnered with BLR Creative and AB Landscape Design and Consulting to provide ten randomly drawn sweepstakes winners with a low-water landscape design that will enhance your home’s curb appeal. As a Castle Rock Water residential customer, all you have to do is enter by April 30, 2025. Landscape installation is not included, but winners will receive a smart irrigation controller and a rain sensor with instruction on how best to water your ColoradoScape.
Read full sweepstakes rules (PDF) <http://crgov.com/DocumentCenter/View/48469/Sweepstakes-Rules-2025-FINAL-CL>.
Budget
From the Administrative Marketing accounts, $20,500 with $20,000 going to the 10 designs and $500 for outreach. Irrigation controllers and rain sensors have been donated.