To: Honorable Mayor and Members of Town Council
From: Kristin Zagurski, Assistant to the Town Manager
Title
Update: Active Communications Plans
Body
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Discussion
Community Relations creates communications plans for Town projects and initiatives that require public education. Each plan establishes the key messages to be communicated related to a project, as well as the communications tools to be used, including social media, printed materials and videos.
The division presently has 11 active communications plans:
• Meadows Parkway reconstruction
• Fire Station 152 opening
• Election nomination process
• Your Tax Dollars at Work
• Redistricting
• Pavement Maintenance Program
• Downtown Mobility Study
• Fill the Rock
• HAAS system
• Summer Concert Series
• Tunes for Trails/Perks for Parks
Additionally, there are at least 10 communications plans on the horizon in the near term, including plans regarding the 2019 Budget, new traffic signals, the November Charter election and the Wolfensberger roundabout.
Staff is glad to provide Council additional information regarding any current or upcoming communications plans as requested.
Additional performance objectives for Community Relations are presently under review, as the division is in transition. Revised performance objectives will be established within the 2019 Budget and will be reported on beginning in 2019.
Meanwhile, here are some social media statistics from June:
• 194 posts among Facebook, Twitter, Nextdoor, LinkedIn and YouTube
• 51 questions responded to across the platforms
Among the most notable engagement was:
• The news release announcing the cancelation of the Town’s fireworks show reached 64,614 people and garnered 2,913 reactions, comments and shares
• A video advertising Your Town Academy reached more than 13,000 people and saw 82 reactions, comments and shares
• A promotional video for the Big Bad Voodoo Daddy concert reached 5,166 people and brought in 39 reactions, comments and shares